Polar Beer is an Icelandic beer. The production of it had stopped twenty years ago. Ölgerðin now wanted to bring it back to the market and wanted a new look and feel to it.

We based the design of the can around the old design which was from the fifties. Because of it's name referring to Polar bears and the fact that it was coming back we thought it would be ideal to base the campaign around old horror movies.

Hann er kominn aftur means he's back. We first had the claw marks all around the city and teaser tv commercials with young girls really frightened and screaming. Then after the launch of the beer we revealed the beer both in the print ads and in the tv commercials. You can view the commercials at www.polarbeer.is